Bibliography

 

Anon., 2019. Whidegroup. [Online]

Available at: https://whidegroup.com/blog/e-commerce-strategies-of-athletic-footwear-brands/#e-commerce_strategies_of_top-brands
[Accessed 2022].

Anon., n.d. Hubspot. [Online]
Available at: https://blog.hubspot.com/marketing/digital-marketing-analytics
[Accessed 2022].

Anon., n.d. Nerdyseal. [Online]
Available at: https://nerdyseal.com/customer-relationship-management-in-nike-adidas/
[Accessed 2022].

Anon., n.d. The Social Grabber. [Online]
Available at: https://thesocialgrabber.com/target-markets-of-adidas-nike-and-puma/
[Accessed 2022].

Hieunaldo, n.d. Koobinaldo. [Online]
Available at: http://hieunguyen-koobinaldo.blogspot.com/2010/03/customer-relationship-marketing.html

Mak, 2021. Marketing Skull. [Online]
Available at: https://marketingskull.com/nike-versus-adidas-swot-analysis/

Minds, B., б.д. Brand Minds Medium. [В Интернете]
Available at: https://brand-minds.medium.com/nike-a-pestel-analysis-a213cbc18ad9

Paul, T., 2021. Dadahut. [Online]
Available at: https://www.blog.datahut.co/post/competitive-analysis-nike-vs-adidas

Senina, A., n.d. Buro. [Online]
Available at: https://www.buro247.ru/amp/news/fashion/17-dec-2020-nike-top-traffic-brand.html
[Accessed 2022].

SimilarWeb, n.d. SimilarWeb. [Online]
Available at: https://www.similarweb.com/corp/reports/partner-compete-nike-adidas/#:~:text=At%20nike.com%20visits%20have%20a%20conversion%20rate%20of%203.1%25.
[Accessed 2022].

Statista, n.d. Statista. [Online]
Available at: https://www.statista.com/statistics/269599/net-sales-of-adidas-and-puma-worldwide/
[Accessed 2022].

Studocu, 2020. Studocu. [В Интернете]
Available at: https://www.studocu.com/row/document/sveuciliste-u-zagrebu/objektno-orijentirano-programiranje-c/nikes-customer-relationship-management/20689511