Task 3: Digital Marketing Environment
Nike and Adidas were quite large companies in one of
the sectors of the clothing sector until the popularity and effectiveness of
e-commerce in the world gained popularity.
After that, the sites of these two companies were created specifically
for virtual trading in order to simplify their sales and gain more
customers. These corporations struggled
to dominate the world market in many countries, even those with poor
infrastructure. Branding is how people
see and perceive your company. This is
how the company is perceived by its owner and employees. It's your what, how and why.
Influence of Blogging
Nike is among the most popular companies on social
media, with 318 social media accounts covering a wide range of goods and
places. There are Nike accounts on the most popular social networking sites, such
as the ones mentioned above. It was decided that the brand's online presence
would be more diverse if it created specific product sites for each of its many
target groups.
E-commerce
With the rise of online shoe sales, several manufacturers
have had to change their business model. It would be a heinous sin to miss out
on the potential that e-commerce presents for many firms to sell their goods
directly to customers. Manufacturers are increasingly turning to the
"direct to consumer" (DTC) sales strategy, which is an emerging
trend. Nike and Adidas were the first to fully capitalize on the advantages of
this strategy.
Developing Relationship with consumers
In order to maximize sales, profitability, customer
happiness, and customer retention, Nike and Adidas employ CRM systems to
monitor and analyze all of the ways that a business interacts with its
consumers and provide precisely what they want (i.e., surpassing expectations).
It also allows personnel who deal with clients on a daily basis to deliver a
more personalized level of service to those customers. You may create customer
connections by viewing things from their viewpoint using this method. The organizations
utilize CRM to concentrate on what precisely their consumers want and need,
which supports the manufacturing and delivery efforts.
Website traffic
Until the rise of global e-commerce,
Nike and Adidas were major players in the garment industry. After on, the
websites of these two firms were established expressly for online shopping in
order to streamline their sales and attract more clients.. Even in nations with
limited infrastructure, these firms were able to compete in the global market.
Your company's brand is what people think of it. By its founder and staff, the
firm is seen in this way. It's up to you to decide what, how, and why you want
to do it.
Increease sales
Despite the pandemic's influence on the global supply
chain, Adidas witnessed year-over-year sales growth in the fourth quarter.
Overall, their new strategic period began well in 2021. Adidas expects
double-digit revenue and profit growth in 2022 as a consequence of this
momentum. Nike's worldwide revenue is bigger than the combined revenues of
Adidas and Puma, its two biggest rivals. Nearly half of Nike's annual income is
earned in the United States and Canada.
Target
and specific clients
As we all know, there are two dominating corporations
in the sportswear industry: Nike and Adidas. Both companies have almost
identical brand strategies, but their target markets are somewhat different. The
demographics are the same for all three brands; young and energetic persons
between the ages of 15 and 25 are the target audience. Nike's success may be
attributed to their ability to accurately target their customers. Among 16
personality types, peacocks are among the most strong and solvent.
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