Task 3: Digital Marketing Environment

 


Nike and Adidas were quite large companies in one of the sectors of the clothing sector until the popularity and effectiveness of e-commerce in the world gained popularity.  After that, the sites of these two companies were created specifically for virtual trading in order to simplify their sales and gain more customers.  These corporations struggled to dominate the world market in many countries, even those with poor infrastructure.  Branding is how people see and perceive your company.  This is how the company is perceived by its owner and employees.  It's your what, how and why.

Influence of Blogging

Nike is among the most popular companies on social media, with 318 social media accounts covering a wide range of goods and places. There are Nike accounts on the most popular social networking sites, such as the ones mentioned above. It was decided that the brand's online presence would be more diverse if it created specific product sites for each of its many target groups.

E-commerce

With the rise of online shoe sales, several manufacturers have had to change their business model. It would be a heinous sin to miss out on the potential that e-commerce presents for many firms to sell their goods directly to customers. Manufacturers are increasingly turning to the "direct to consumer" (DTC) sales strategy, which is an emerging trend. Nike and Adidas were the first to fully capitalize on the advantages of this strategy. (Anon., 2019)

Developing Relationship with consumers

In order to maximize sales, profitability, customer happiness, and customer retention, Nike and Adidas employ CRM systems to monitor and analyze all of the ways that a business interacts with its consumers and provide precisely what they want (i.e., surpassing expectations). It also allows personnel who deal with clients on a daily basis to deliver a more personalized level of service to those customers. You may create customer connections by viewing things from their viewpoint using this method. The organizations utilize CRM to concentrate on what precisely their consumers want and need, which supports the manufacturing and delivery efforts. (Anon., n.d.)

Website traffic

Until the rise of global e-commerce, Nike and Adidas were major players in the garment industry. After on, the websites of these two firms were established expressly for online shopping in order to streamline their sales and attract more clients.. Even in nations with limited infrastructure, these firms were able to compete in the global market. Your company's brand is what people think of it. By its founder and staff, the firm is seen in this way. It's up to you to decide what, how, and why you want to do it. (Senina, n.d.)

Increease sales

Despite the pandemic's influence on the global supply chain, Adidas witnessed year-over-year sales growth in the fourth quarter. Overall, their new strategic period began well in 2021. Adidas expects double-digit revenue and profit growth in 2022 as a consequence of this momentum. Nike's worldwide revenue is bigger than the combined revenues of Adidas and Puma, its two biggest rivals. Nearly half of Nike's annual income is earned in the United States and Canada. (Statista, n.d.)

Target and specific clients

As we all know, there are two dominating corporations in the sportswear industry: Nike and Adidas. Both companies have almost identical brand strategies, but their target markets are somewhat different. The demographics are the same for all three brands; young and energetic persons between the ages of 15 and 25 are the target audience. Nike's success may be attributed to their ability to accurately target their customers. Among 16 personality types, peacocks are among the most strong and solvent. (Anon., n.d.)



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