Task 4 Digital Marketing Analytics
What is a digital analytic tool? Customer behaviour is transformed into useful company information via the use of digital marketing analytics. Analytical tools for digital marketing may help organizations learn about their customers' online habits, what motivates them, and how to best use this information in future marketing initiatives.
Metrics in marketing may be used to determine the
success of a marketing campaign since they can be used to quantify how well a
campaign is doing. As a general rule, the best marketing metrics are those that
assess how your campaign affects audience behaviour.
Conversion rate
Visits to nike.com convert at a rate of 3.1%. The
percentage is 2.4% at adidas.com. Nike and adidas customers convert on their
own sites and on third-party sites such amazon.com. For example, do different
categories of consumers buy branded items on various platforms?
In other words, by retaining and perhaps converting
visitors with their own site, adidas is able to outperform Nike. For example, a
third-party retailer's promotions may be worth less than their own.
ROI
The company's focus on ROI has sparked increased
interest in advanced marketing and marketing management, according to the
report. a trace Adidas' suitability for online commerce is also assessed, and
four technology vendors are expected.
At the moment, Adidas is focusing on promotions and
beneficial ideas. Financial issues and a test-and-learn methodology will
benefit Strip. In other words, ROIC percent measures an organization's value
for money. A rise in value will allow the organization to make significant
revenues from new interests.
Summary
In conclusion, the digital development and research of
two sportswear corporations such as Nike and Adidas is rising to a new level in
Uzbekistan. Although our ROI indicators are poor so far, analytics show that a
large population of Uzbekistan visits the sites of these two companies.
Comments
Post a Comment